Our Story

Oral care, reimagined
by dentists.

plQue began in a dental office where we saw the same frustration every day: parents making sure their children brushed, but never knowing if they were brushing well enough. We built tools that bring that clarity home.

Mission

Make professional oral care feel effortless.

We believe everyone deserves the same confident smile they leave the dentist's chair with — every day. That's why we engineer products that combine clinical-grade performance with the simplicity of a daily routine.

From our flagship Disclosing Gel Pen to our whitening systems, every product is shaped by feedback from real dentists and real customers across the US and Canada.

What we stand for

Four promises in every box.

Dentist-Designed

Designed by a pediatric dentist to help children brush better and reduce their risk of cavities.

Visible Results

Real, measurable and plaque reveal — not gimmicks. Backed by transparent science.

Enamel-First

pH-balanced, sensitivity-safe, and gentle enough for everyday use across all ages 5+.

Clean Ingredients

Water/Aqua/Eau, FD&C Blue #1, D&C Red #28